Cheese has had phenomenal success during the pandemic
Posted on: 04/08/20
An article by Kevin White of the Grocer highlights how sales of cheddar have rocketed and quotes the Marketing Director of Cathedral City (AKA Saputo) “Its been a phenomenal period of trading – everyone’s been so busy… we were on daily calls with our supply chain to make sure we kept supplies on shelf”.
For the first time Cathedral City sales hit £305 million on an annualised basis.
Across the board the overall average price of cheese increased by a margin according to Kantar with market leader Cathedral City way out in front clocking up £22 million in extra sales revenue. Average cheese consumption increased by 48% during lockdown.
AHDB report mild cheddar markets at a 21-month high with the PTF reporting mature cheddar at a 19 month high.