Remember Muller’s Willy Waving?

Finally remember the press release dated 27th February 2013 when Muller “signalled its intention to be the UK’s largest and most successful dairy company” which at the time Ian mischievously labelled as willy waving.

In that release New Muller Suppliers were offered a 1ppl recruitment incentive based on all volume produced in a year 1in addition to the 30.5ppl standard litre price.

The 1ppl was also paid to Muller’s non aligned farmers starting from 1st April 2013.

This was paid on the entire 12 months milk production if the farm produced a minimum of 2% more milk “on average worth £14,000”.

To rub salt in the wound Muller stated that Western Scotland was a milk field Muller wanted to increase supplies of milk from both new & existing farmers.

There is now increasing farmer pressure for this cocktail of numbers and statements to be further investigated and looks set to be the biggest representation test the Muller Milk Group Farmer Board have ever faced. All eyes are turning towards that board to see how big their balls are now the Muller willy waving is over!