Sainsburys aligned are extremely unhappy with many voting with their feet
Posted on: 31/05/22
“Sainsburys have lost significant volume in the last four months (AKA 2022) due to resignations/retirement however resignations are understood to be almost raining in.
Due to the fact those resigning have had to give notice the loss of volume is not an immediate problem to Sainsburys but it’s a train heading at speed towards them. Sainsburys have informed staff, Kite and some farmers that they need to attract/recruit additional volume to remain compliant as an aligned pool and their solution is jaw dropping.
Its to increase base volumes for remaining aligned suppliers and mute a 43ppl milk price for September.
Well Sainsburys if that succeeds you are magicians. A 43ppl price for September is way below the market and you deserve all the resignations you get. These are exceptional market conditions and you need to find a solution to replace the milk you are losing. Let’s face it you can’t buy Sainsburys milk from non Sainsburys aligned farmers – or can you?