New CEO for AHDB

Posted on: 01/04/21

Tim Rycroft will be the new CEO of AHDB starting on the 31st of August. The premature departure of Jane King means temporary CEO Ken Boyns will be in place for the 5 month period holding the fort.

Mr Rycroft is presently the CEO of the Food and Drink federation and is reported to have an excellent CV.

All eyes will be on him to determine whether he is coming in as the Paramedic or The Funeral Director because for sure AHDB faces survival challenges.