Muller / Lidl 28ppl fixed price contract closes fully subscribed
Posted on: 25/05/18
The innovative fixed price hedge offered to Muller direct suppliers to fix up to 50% of their milk for up to three years is now fully subscribed and closed.
Almost all of the 180million litres on offer has been allocated with percentages committed varying from 10% to the maximum 50% and averaging 40% for each farmer with the majority of the deals for the maximum 3 years.
It has certainly been a successful launch and no doubt Muller will be hoping farmers don’t leave signing up and committing to similar deals in future until the last 48 hours as happened with this offering but that’s wishful thinking and reminds Ian of the quota trading years.