Müller launches innovative organic programme for supplying farmers
Posted on: 10/06/25
Müller UK & Ireland is placing long-term supply chain resilience at the heart of a new organic milk offering, which it has developed in partnership with its retail partners.
As shopper demand for organic milk continues to increase, the dairy company has created a tailored organic offering, within its existing Müller Advantage programme, designed to drive security of supply by reinvigorating and protecting the long-term viability of its 60 organic dairy suppliers.
Increased farming costs and fluctuating farmgate milk prices have contributed to organic milk production falling since 2020, with some farmers choosing to leave the sector altogether.
With sales of organic milk increasing, the dairy company recognises that the current offering does not deliver the stability, confidence and competitiveness required for long term security of supply.
A new Müller-led pricing model aims to address these industry-wide issues and ensure long term UK security of supply. The model takes into account a wide range of new factors, including fluctuating organic input costs, succession challenges, labour costs and investment required to help reduce on farm emissions.
In addition to the dairy company’s incentivised Müller’s Advantage programme, it will now also develop bespoke workshops to help organic suppliers further reduce emissions on farm.
Eligible organic producers will continue to participate in Müller’s Next Generation and its new Fast Track programme, a groundbreaking initiative targeted at decreasing carbon emissions by introducing real-time data analysis on farm.
With its new approach, the dairy company is confident it can help supplying organic farmers become less exposed to price volatility, creating the conditions to grow and invest in their business, which in turn will provide greater resilience within the supply chain.
The pioneering new offering has been created by Müller in collaboration with its organic supplying farmers, Kite Consulting and Müller’s retail partners.